Our new flat-screen TV is Internet-enabled, which means we can stream Netflix movies, and access Amazon Video on Demand, which is almost embarrassingly exciting. But yesterday I realized we can't easily access video content from iTunes (which was embarrassingly disappointing). Our Blu-Ray player has an iPod dock, but that only facilitates music play; it doesn't transmit video. We have a cable to connect my iPhone directly to the TV, but that transmits only visuals without sound.
So after scouring the Web for hours, looking at cables, docks, and other devices, I've concluded that the easiest and most cost-effective option is an Apple TV. It offers some redundant services (for example, Netflix streaming), but also offers the prospect of a better remote interface (using my iPhone via the Remote app), access to iTunes content, and ultimately (in November or so), the ability to wirelessly stream content from any of my devices to my TV.
So is the PC-user becoming Apple-fied? Somewhat. But after I had to replace my Airport Extreme because it couldn't sustain a VPN connection, I'm inclined to persist with a mixed environment.